Journal of Research on Adolescence, 21, 153–165.ĬARPENTER, H.
2011, Parenting and peer relationships: Reinvigorating research on family-peer linkages in adolescence.
2017, You Can’t Escape The Movie Toys This Year (Erişim tarihi )īROWN, B. 2014, Bilinçaltı Mesajların Reklamlarda Kullanımı: Türkiye Örneği, :8080/xmlui/bitstream/handle/./Serttas%2C%20A_2014.doc Erişim Tarihi īHASIN K. 2004, Exploring children's choice: The reminder effect of product placement.
1993, The influence of background music on shopping behavior: classical versus top-forty music in a wine store. In this study, first of all, the concepts of subliminal messages and consumer socialization are introduced and the possible effects expected with subliminal messages intentionally placed in many cartoons are discussed.ĪRENI, C. The subliminal messages hidden in these films support the efforts of films to find a place in children's awareness, to put heroes into their imagination, and thus to become consumers of all the products of the film. These messages, which are exposed without consent and avoidance, are used in cartoons with remarkable frequency. The prediction that the subconscious can direct the decisions and behaviors of the individual, therefore, offers an area of intervention for those who want to have an influence on the behavior of individuals. Also, the effects of these messages on children are more pronounced than adults. Subconscious messages are messages prepared below the awareness thresholds of individuals. In recent years, subconscious placements are frequently seen in cartoons, mostly in foreign productions. In childhood, cartoons are watched repeatedly. The judgments that the individual gained in childhood are determinative in the perception of consumption and behavior as a consumer. Childhood is very important in the process of consumer socialization.